09
The future's tasty
Category
Brand Identity
Client
Plant Foods NZ
How does the future taste? Welcome to Hemp'n. A new super tasty, super versatile high protein food. And it's made from hemp hearts in Canterbury, NZ. Far out.
It's made by cold pressing hemp hearts - so as well as being tasty on the palate, its easy on the planet. And with 70+ gms of protein per pack its a complete game changer. We wanted the future of food to feel vibrant and colourful and shake up the food aisle as well as the traditional 'green/sustainable' food styling. Teamed with stunning recipe photography with colour, style and most of all taste!
Available in two flavours 'Rich and Roasty' and 'Light and Savoury' and ready to shake up your recipe repertoire whenever you like. There is a long list of collaborators to thank for this one. Morag McCay Justin Lemmens, Katarina Scrimshaw for being amazing clients.
And the 'A' team of creatives:
Food styling photography Nikki Astwood
Copywriting Tom Brown
Ai Imagery Steve Ballantyne
Digital design Kieran Hawes
