Best of both worlds

Todd Property Group saw the opportunity to elegantly refurbish their prime rural block into a new luxury residential community. An unspoilt piece of land situated at the very fringe of North-Auckland, its pristine green valleys rolling down to Long-Bay-Okura Marine Reserve.

The water-facing rural block occupies a vast 130 hectares, reserved for only 29 lots. We saw the opportunity for future residents to create an exceptional New Zealand lifestyle they have always dreamed of. We created a brand positioning that is centred around a blended contemporary lifestyle that captures the best of both worlds; a balance of city and sea, amenities to serenity, connectivity and culture.

We built upon our key brand benefit 'The Best of Both Worlds' and developed a visual identity system based on the idea of 'A Balanced Life'. Our icon symbolises the pinnacle point of connection between the sea and the city. Our wordmark is crafted using the sans serif 'Ambit' – it embodies a sense of simplicity, modernity and premium-ness.

A new definition of premium

As New Zealand becomes more diverse, our definition of premium is also evolving. We realised that the real essence of premium and luxury for many New Zealanders today have moved on to be much more considered, progressive, simple and subtle. We ensure that our identity, photography, art direction, colours and graphic language reflect this.